Marketing company

International sales and marketing solutions. We provide cost effective marketing solutions and sales growth opportunities for small to medium-sized businesses selling ethnic products and halal products.

We have over 30 years experience in geographical expansion, business planning, distribution management and foreign markets, particularly Moslem markets. We specialise in dealing with Arab customers operating within the personal care, food and beverage markets.

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Cedar Sales & Marketing ServicesIn brief

Cedar is an outsourced international sales and marketing partner for consumer goods producers and suppliers with extensive international sales and marketing experience. We act as a manufacturer's representative specializing in appointing and managing the distributor and providing a full range of support to your brand.



Stuart Horrex (Director) has a wealth of international sales, marketing and management experience working in a diverse group of markets including Europe, Scandinavia, Asia, the Middle East and Africa. His multi-cultural experience has provided him with a particular expertise in managing global projects ranging from establishing joint ventures, to overseeing local manufacturing, to the formation of local companies.

Stuart's business-sector experience is equally varied with clients in several categories including FMCG, personal care products, pharmaceuticals and healthcare. With more than 30-years experience, Stuart has worked for a number of U.S.-based "blue chip" companies including Gillette, Johnson & Johnson, Colgate-Palmolive and Kraft Foods.


Specialist knowledge and experience

Cedar specialise in brand development amongst the Middle East, African and Asian markets. In particular, we are able to offer specialist knowledge of the following marketplaces:


(1) Gulf Co-operation Council (GCC) Markets
  • Saudi Arabia
  • United Arab Emirates (Dubai)
  • Kuwait
  • Bahrain & Qatar
  • Oman
  • Yemen (Non-GCC)
(2) Levant Markets
  • Lebanon
  • Jordan
  • Syria
  • Iraq
  • Iran
(3) Asian Markets
  • Pakistan
  • India
N.B. GCC markets offer access to more than 40 million wealthy consumers.